Small Business Digital 101 - Grow your business using Instagram



instagram training




Learn how to use Instagram as a small business. Experts from Instagram share their insights. Jump to sections using the links below.

Why do people come to Instagram? 11:58


How to use Instagram business tools 13:24

– Business profile 14:46

– Insights 15:21

– Promote 16:02

– Message 17:12

– Instagram shopping 17:31


How to link Instagram to other platforms to extend your marketing message 19:15

– Facebook 19:34

– Creating ads on Instagram and Facebook 20:00

– Using Ads Manager to schedule ads and target to your audience 20:31


How to harness visual marketing 24:20

– Creative considerations 25:59

– Diversify your content 28:36

– Creative apps to create content 29:22

– Crafting for time 32:12


How to create effective Instagram stories 33:44

– Why do people love Instagram stories? 34:53

– Understanding the functionality of Instagram stories 35:33

– How can you use stories to drive business goals 37:38

– Creative tools at your fingertips 40:15

– Video made easy with Instagram stories 42:11


Story School – a practical exercise to create stories 43:47

– Best practice for Instagram stories 52:38

– IGTV – new to Instagram 54:07


Need more help to get started? 59:48


Q & A with Instagram: Learn from real life businesses 1:01:16

– Hazem Sedda from Redfern Convenience Store – how to build an online community 1:02:01

– Sandradee Makejev from St Frock on using Instagram to grow an e-commerce business 1:10:55


Questions from the audience

– Hashtags – more important than ever 1:31:33

– Top tips for gaining followers 1:34:40

– Top tips from the businesses 1:37:00




Small Business Digital 101 - Grow your business using Instagram#howtouseinstagramforbusiness

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