Why do people come to Instagram? 11:58
How to use Instagram business tools 13:24
– Business profile 14:46
– Insights 15:21
– Promote 16:02
– Message 17:12
– Instagram shopping 17:31
How to link Instagram to other platforms to extend your marketing message 19:15
– Facebook 19:34
– Creating ads on Instagram and Facebook 20:00
– Using Ads Manager to schedule ads and target to your audience 20:31
How to harness visual marketing 24:20
– Creative considerations 25:59
– Diversify your content 28:36
– Creative apps to create content 29:22
– Crafting for time 32:12
How to create effective Instagram stories 33:44
– Why do people love Instagram stories? 34:53
– Understanding the functionality of Instagram stories 35:33
– How can you use stories to drive business goals 37:38
– Creative tools at your fingertips 40:15
– Video made easy with Instagram stories 42:11
Story School – a practical exercise to create stories 43:47
– Best practice for Instagram stories 52:38
– IGTV – new to Instagram 54:07
Need more help to get started? 59:48
Q & A with Instagram: Learn from real life businesses 1:01:16
– Hazem Sedda from Redfern Convenience Store – how to build an online community 1:02:01
– Sandradee Makejev from St Frock on using Instagram to grow an e-commerce business 1:10:55
Questions from the audience
– Hashtags – more important than ever 1:31:33
– Top tips for gaining followers 1:34:40
– Top tips from the businesses 1:37:00
Small Business Digital 101 - Grow your business using Instagram#howtouseinstagramforbusiness

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